To celebrate Fortnite’s Fall Skirmish Grand Finals, Epic Games partnered with FG|PG to design, engineer, fabricate, produce, and project manage the entire program – one of their largest consumer events held to date. Program deliverables included live broadcast streaming from the venue for the 3-day event, design and management all onsite activations, creation of a custom mini golf course, award-winning green screen activations for social sharing, a 30’x80’ LED Screen for tournament viewing, 38’ Fortnite Bus, and themed F&B.
FG|PG took on the challenge to enhance the design elements by creating an interactive digital engagement which involved using the clients’ product in order to achieve efficiencies within the small footprint. The overall booth design and interactive engagements won the day, making this an integrated element of the attendees’ journey with their environment. The interactive engagement displayed a collaboration between WayRay and Doosan Bobcat and expanded WayRay’s holographic AR tech beyond the automotive industry, bringing new AR applications to construction and agriculture industries. The Add-on Holographic AR Display in the Bobcat loader helped showcase to attendees how to operate the equipment more efficiently as well as minimize accidents by offering an expansive view of the environment around the vehicle, displayed in AR. It was a showstopper.
FG|PG was tasked with creating an immersive and engaging experiential space to shroud the tournament for onsite attendees and online viewers. This included the design and fabrication of an on-brand, cutting-edge tournament environment – covering 70,00 sq ft (6.5 a) of space that brought Fortnite to life for all attendees. Influential streamers like Ninja and Tfue were featured, and a Fortnite-themed locker room kept competitors entertained and relaxed while awaiting their next heat. The results exceeded the client’s “Epic” expectations.
Results:
6,500 event attendees. The Fall Skirmish grand finale peaked at 336,000+ viewers on the Fortnite Twitch Channel. There was an average of 65,000+ concurrent viewers during activation days on Twitch. Our three photo experiences had a combined total reach of 2,244,000+ on Instagram and Twitter through use of our event hashtag, #fortnitetwitchcon.