Our relationship with Crown Media Networks (and family of brands) dates back to 2015 when we signed on as their Agency of Record for the design, production, and installation of their tradeshows exhibits. Over the years the relationship grew and for the past 4 years we’ve been invited to help decorate their Los Angeles Headquarters to bring a festive scene a little earlier every year in order to promote the Hallmark Holiday movies line-up “Countdown to Christmas”.
This year Crown Media came to us and challenged us to GO BIG on thematic and decorations, they wanted to create a full Christmas experience so they could host a press event to tease their new Holiday movies with its starring actress; Candace Cameron Bure. They gave us full creative freedom and asked team FG|PG to surprise them with a theme that would create a lasting impression.
This is exactly what we love to do, so we came up with the idea of wrapping the entire building as a Christmas present full of lights which would be turned on during the press event by the leading actress. It was delivered flawlessly and both looked and felt magical.
The results were major media coverage (Access Hollywood, Extra, and NBC News were there and highlighted the event on their shows to name a few). Over 2 million impressions on social recorded in the first 48 hours, and the Christmas in July season kicked off with a bang. We are proud to have been a part of the creative and delivering press event.
“We are thrilled with the results. Thank you so much for the great work.
We are getting lots of press pick-up.”
Lara Richardson, Crown Media CMO
